It Started in Africa
- Located In:
- Size:
- 20-50 employees (Founded in 2010)
- Member Of:
- IATA, TATO & TALA
- Tour Types:
- Custom mid-range & luxury tours that can start every day
- Destinations:
- Price Range:
- $2,603 to $9,543 per person per day (MXN, excl. int'l flights)
Reviews
Email Cath | 35-50 years of age | Experience level: over 5 safaris
Disappointing ! Even more after It Started in Africa offered to pay me to remove my reviews.
My husband and I selected It Started in Africa as our tour organizer for a 6 day Mount Kilimanjaro hike mainly because of their outstanding reviews and classification on Safaribookings and TripAdvisor. We also chose them because they were very reactive and had a nice website. But our main selection criteria was their ranking on Safaribookings (number 1) and on Trip Advisor (number 10).
The hike itself was satisfying: the guides, cooks and porters were friendly and helpful, BUT our overall experience turned out not to be as good as expected, and there were a lot of “small” details that added together gave us the overall unpleasant feeling that we had somehow been “cheated” by It Started in Africa.
The main issues were:
1. No one was there to meet us when we arrived at Kilimanjaro airport. Sylvia, our tour manager, arrived approximately one hour after our flight had landed and explained that she thought we were arriving on the KLM flight and that she had not been made aware that we were on the Kenya Airways flight. My husband had send Joao all of our flight details, which he had acknowledged receipt of. And even if what Sylvia was telling us was true, she was still 30 minutes late for the KLM flight.
2. The hotel in Arusha (Raha Leo) which was sold to us as part of the package, and included in our contract, was changed at the last minute without us being informed or forewarned. When I checked the rating on Trip Advisor, I realized that the hotel that It Started in Africa put us in (The Torch) had a much lower rating than the hotel that had been sold to us. When reading other traveler reviews posted after our trip (and since then disappeared from Trip Advisor), I realized that we were not the only customers surprised in this way…..
3. As part of the contract, It Started in Africa was supposed to supply us with duvet liners and pillows – we never saw them. The mess tent was tiny and could barely hold our party of 7.
4. My husband was victim of food poisoning and he was so sick that he had to turn back and be evacuated from the mountain. The doctor that we saw when we returned to Joburg confirmed that his disease had nothing to do with altitude sickness but was solely due to food poisoning (most likely the chicken we were served during 3 consecutive days by the It Started in Africa cook). The evacuation until the park gate was organized diligently and professionally by Tanzanian Parks. But once at the gate, the car that It Started in Africa car had sent from Arusha was not there. It was actually our piece of luck, because the It Started in Africa representative in Moshi came to pick us up in order not to keep us waiting and he agreed with us that my husband was in no condition to withstand the 3 hour drive to Arusha. The guides and I had told Sylvia, our tour manager, a number of times over the phone that it made no sense to drive back to Arusha that day, and had requested to stop in Moshi for the night, but she had refused to listen, saying that “she had already booked a room at The Torch in Arusha”. The hotel in Moshi was much nicer than the Torch and we were able to get a good night’s rest.
5. From the beginning of the trip, until the very last day, we were under constant pressure from the chief guides (and from the tour manager on the first day), to leave generous tips to the guides and porters. This gave us the unpleasant feeling that the porters, guides, cooks, etc are so poorly paid by It Started in Africa, that they rely on customers’ tips to keep their staff happy. The documents sent to us before the trip gave clear guidelines about the tipping amounts to be given out and we all know how to read – so why be so insistent during the entire trip? It really made us feel as if we were a bunch of dishonest people who would walk away from our responsibilities, and impacted our relationship with the guides and porters.
6. The number of porters/guides/cooks, etc accompanying us during the trip was never clearly stated to us before the trip. We found out on the first day of the hike that 31 people would be accompanying our group of 7 people. I’m not against employing a large number of people, but I believe that It Started in Africa should have been transparent about this before we signed the contract – as this has an impact on the total amount of the trip (tips are substantial).
7. When we were done with the trip, we were put under a lot of pressure by Sylvia, our tour manager to write good reviews on the spot for them, with them looking over our shoulders. I refused to do it and said I would do it later, as I don’t like being pressured in such a way.
8. Our last night in Arusha was part of the package, and had been paid for and booked through It Started in Africa. When Sylvia told us we would be staying at the Torch again, we refused. Not the rat hole again! Especially considering how weak my husband was. She then suggested Kia Lodge by the airport and warned us that it would be more expensive. We were prepared to pay whatever additional cost there was to pay, as long as the hotel was decent, with water and air conditioning in the rooms. And we also asked if it would be possible for the three guys in our party who were flying out later that day to use our rooms to take a shower. Sylvia promised it all, dropped us off at the hotel reception, and then vanished (very quietly for once). Once she was gone, the hotel manager told us that it would not be possible for our 3 friends to shower (but they were welcome to drink at the bar and eat at the restaurant), and we found that there was no water pressure in our room, making it impossible to shower. And at bedtime, when we turned the air-con on, we found out that it did not work either….. The next morning, there was literally no water at all in the shower! 183 USD for a room with no water and no air-con (supposedly the It Started In Africa special rate, but when I double checked on Trip Advisor, I found the rooms to be sold at 177 USD)….quite pricy, don’t you think?
But here comes the worst part!
When we returned home, I posted a review on Trip Advisor and rated It Started in Africa as "average", considering the problems that we had and the un-kept promises. The next day, Joao, the Happiness Manager, sent me an email with explanations about what happened and offered to pay me 700 USD if I removed my post or upgraded it to Very Good. When I refused, he offered me 1000 USD. After he had my review forcibly removed from Trip Advisor, I posted another review explaining how he tried to bribe me, and I received a 3rd email offering me 2500 USD if I removed my second review. I also noticed that the other average reviews which had been posted on Trip Advisor at around the same time as mine had disappeared. I managed to contact another reviewer who confirmed that he was offered money to remove or upgrade his review.
I then realized why It Started in Africa only had very good and excellent reviews on the internet. It seems that they bribe unhappy customers to remove or change their reviews if they are not 4 or 5 stars. And I cannot help but wonder....how many people were paid in the past? And how many people, like me, selected It Started In Africa mainly because of their track record of excellent and very good reviews and were hugely disappointed? How much money is Joao going to offer me this time, to remove my review from Safaribookings.com? I systematically read travelers' internet reviews before I choose a hotel or a tour organizer. I also believe that it is of utmost importance that travelers who post reviews on these websites do it honestly, as others rely on them to make decisions and chose their tour operator, hotels, restaurants, etc. I could have accepted Joao’s 1000 USD and left it at that, letting other travelers believe that It Started in Africa provides top class service and that they are the best. Maybe they are great for a large number of travelers. But not for me, and I believe that it is unfair to other travelers to keep quiet about what is going on. It Started in Africa’s business practices are unfair and detrimental to all of the tourism industry professionals who work hard and with integrity to please their customers. It Started in Africa need to understand that you cannot hide your flaws forever by bribing customers, and that there are still some people out there who cannot be bought, no matter how much money you offer them. It Started in Africa's cheating attempts turned out to be the most disturbing part of this trip for me. Knowing after hand that others before me may have had a disappointing experience with It Started in Africa, but were paid to remove their reviews, gives me the very unpleasant impression that we were cheated voluntarily by It Started in Africa from the very start.
For this very reason, I would definitely not recommend this Tour operator!
It Started in Africa - Where is my money?
I've now bee waiting five years for the return of US$4,500 from It Started in Africa, for a safari that never happened. My money was only part of hundreds of thousands of dollars stolen from tourists around the world. The company was investigated and taken to court. I personally lodged a claim in Arusha with the Tanzania Tourist Board and a statement with the Arusha police. Still nothing back so far after all these years!
Email Sophia Aussie | 35-50 years of age | Experience level: first safari
Do not book!
I many problems with this operator. The guide asked me to pay entry into a park then later again w a hotel booking I already paid for which totalled $500usd. I think they hope we feel bad and then let it go. I luckily didnt carry mich cash on me and refused. There was messing abt and possibly no hotel stay. I stood my ground and demanded reimbursement for the amt owed. I was also taken on a shonky coffee tour not like described but by 2 rogue kids.
I was in tears fighting them 2 hrs before my airport transfer and ended up arriving to the airport w 30mins to go.
From my Tripadvisor review i was contacted by numerous people who were swindled their deposit. The company went down, changed names then restarted again under it started in africa.
After my review they offered me monetary compensation to take my review down. I refused. Then coincidentally my tripadvor account kept sending me emails that i wanted to reset the password. Im not accusing anyone of hacking but it was interesting times.
I was emailed by Bernard to review my trip again so they could use it for other travellers. Hope this finds everyone well as a clear warning! I do not advise putting any deposit into this company. Other tours exist so research well and contact the reviewers
Email Melanie | 20-35 years of age | Experience level: first safari
Stole our $4000 deposit and still waiting to hear back! DO NOT USE THEM!
We planned our honeymoon to Tanzania and after paying a $4000 deposit we were told corrupt people within the company stole money. Apparently they filed a lawsuit and Baraja has been telling us the money will be returned to us but now my emails have not been replied too. I cant believe they are still operating when they owe people SOOOOOO much money. Avoid this company at all costs as it could have ruined our honeymoon.
CA
Email Kim | 50-65 years of age | Experience level: 2-5 safaris
It is hard to believe this company is still in operation!!
This company stole thousands of dollars from my family. We prepaid for our safari vacation. Just before arriving we were tiled they were bankrupt. No one picked us up at the airport. Hotels were reserved but unpaid. And they were untraceable at their office in Arusha or by email. There is no way they should be allowed to operate. They are a criminal organization. Stay far away.
Email Anthony Kaye | 50-65 years of age | Experience level: first safari
Still waiting for my refund
It Started In Africa abruptly cancelled my tour a year ago and I am still waiting to refunded US$4,250. Bernard Baraja claims the company is still operational. While in Arusha last year I lodged a claim against ISIA with the Tanzanian Police Department tourist policy department, and also attended the Tanzanian Tourist Board office, which has a thick file of complaints against ISIA for misappropriation of customer funds amounting to hundreds of thousands of dollars. I am resigned to never seeing my money again -- this is a warning to all potential customers.
Email Matthew | 20-35 years of age | Experience level: first safari
Horrific
This company accepted payment for services and did not provide any of what they promised and committed to for our honeymoon. They emailed a ‘story’ of being let down by a partner and took no responsibility for the thousands we paid them.
It now been over a year and we’ve had no refund and I’m astonished to see them trading. They are completely untrustworthy and I recommend you avoid at all costs. They stole thousands off a lot of people and if they hadn’t removed their trip advisor listing you’d see many other similar stories. I’d suggest any good reviews are not genuine. Be warned!
CA
Email Neil Kerr | 50-65 years of age | Experience level: first safari
Tanzanian Nightmare! We're out nearly $12K USD - a year later
We had booked 4 days of Safaris in Tanzania and 5 days at an all-inclusive 5-star resort on Zanzibar back in the spring 2017 for a once in a lifetime trip for my family of 5 to celebrate my wife's 50th birthday. We had prepaid 100% of the cost of this epic adventure up front.
2 days before we were to fly from Kigali, Rwanda to Arusha, Tanzania, we received an email from advising us the It Started In Africa was having serious cash flow issues and lots of unpaid for their unknowing customers. We immediately started making calls to the various hotels, safari camps and airlines only to find out that none had received payments in full with a number not receiving any payments at all.
We were crushed...what was supposed to be the trip of a lifetime turned into a total nightmare.
We had followed up with ISIA when we arrived back home in Canada in late August and was told by Baraja that the Police would send us money starting in September. We were later told that we would be receiving a full refund of $11,995.00 USD. We continued to follow up over the next few months and it was nothing but radio silence. Only when we emailed a senior official at the Tanzanian Ministry of Tourism, cc'ing Baraja, did we get a response in November 2017.
The charade continues with only ourselves to blame for being as patient (and naive) as we've been.
I'm glad to read the positive reviews of late and that no one else has seen their trips destroyed. It's hard to stomach though seeing It Started In Africa profit from this while ourselves and many others are out of pockets in the tens of thousands of $$$.
I'm glad to read the positive reviews of late and that no one else has seen their trips destroyed. It's hard to stomach though seeing It Started In Africa profit from this while ourselves and many others are out of pockets in the tens of thousnads of $$$.
Email Matthew | 20-35 years of age | Experience level: first safari
Awful! Honeymoon ruined when it started in africa took payment but did not provide any services
Like many other people who have reviewed, my wife and I had a terrible experience. We booked our trip and paid our deposit to spent the second half of our honeymoon on Safari with them.
Despite the money paid no services were provided and no refund offered. I'm now astonished to find out they are still trading!!
For anyone thinking of booking with ISIA, I suggest you avoid at all costs. Even after reviews appeared online stating they weren't fulfilling the services paid for, ISIA requested a further payment from us - extremely distrustful.
Email Sophia | 35-50 years of age | Experience level: first safari
Fraudulent company!
I had a terrible Experience with this company in Tanzania in 2016.
Communication and booking was swift but the rest was a shambles!
Since then I noticed many were scammed thousands in booking deposits, even arrived to the country to find the company has ripped them off.
I wrote a review previously and I am writing again bc i have received emails from Bernard Kangoma pleading to suspend my review so they can operate and take more bookings and “rebuild”!!
Bernard was the Tanzania manager who inadequately dealt with my complaints when i was left stranded with 2 guides who tried to make up their own tour instead if a planned prepaud coffee plantation tour!